Gather
Key output: audit of data streams and sources
We pull together your team’s data sources and budget, get to know team beliefs and behaviors, and review processes and tools (which themselves contain data).
We also work with you to set important metadata, for example data source owner, date of last update, date of last use.
In action
By doing this work ahead of a large project in which the design team needed to redefine buyer personas for the product and engineering teams, we were able to:
1) create interim personas based on existing business data (avoiding the usual “research is a blocker” complaint or use of personal assumptions in product decisions) and
2) more precisely define the new data that were needed, and why. The expense was much easier to justify